The sweet aroma of freshly baked croissants wafted through the air as the morning sun cast a warm glow over the cozy bakery. The owner, busy arranging a tray of golden-brown muffins, looked up to see a familiar face hovering near the counter. "I'm telling you, those pastries just don't sell themselves." The owner sighed, a hint of frustration in their voice. "Ah, come on, you can't expect the tourists to just magically find their way here on their own. You need to get out there and drum up some business." A slice of cheese stuck to a knife, suspended in mid-air, waited patiently for attention as the debate continued. "But the tourists all come for the cake walk on Thursdays. The ones who linger are the locals, and they're not as easy to persuade either. 'Not enough gluten-free options,' that's what they say. Can you believe it?" The owner wiped their hands on a nearby towel, a flour-dusted streak appearing on their apron. "Right, because that's what everyone wants: more gluten-free options in a small town bakery. You need to figure out what sets you apart, what makes this place truly special." Behind the counter, the mixture of quiet determination and inside-joke conversation provided a soothing hum to the town's morning wake-up call.